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CASE STUDY: Agency Remuneration and Scope of Work Benchmarking
Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and...
View ArticleAgency Remuneration Deals Gone Wrong
A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million...
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FREE – Nothing gets you nothing with agency compensation
In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But...
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